Nico Schuster
The objective of this paper is to provide a theoretical overview if and how national culture influences the design of mobile applications especially in comparison of typical Western and Chinese market. First classic culture theories by Hofstede and Trompenaars will be analysed to examine which dimensions might have potential influence in app design. Additionally, the factor colour will be examined as different cultures perceive colours in a different way. The conclusion on the possible impact of culture on the design of mobile applications explains why culture plays such an important role on mobile application design.
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