Dodi Irwan Siregar*
The blue economy is the "sustainable use of ocean resources for economic growth, improved livelihoods and jobs while preserving the health of ocean ecosystem. European commission defines it as all economic activities related to oceans, seas and coasts. It covers a wide range of interlinked established and emerging sectors. Blue economy is a term in economics relating to the exploitation, preservation and regeneration of the marine environment. Its scope of interpretation varies among organizations. However, the term is generally used in the scope of International development when describing a sustainable development approach to coastal resources. This can include a wide range of economic sectors, from the more conventional fisheries, aquaculture, maritime transport, coastal, marine and maritime tourism or other traditional uses, to more emergent spaces such as coastal renewable energy, marine ecosystem services (i.e. blue carbon), seabed mining and bioprospecting. SWOT analysis identifies internal and external factors that are prioritized by experts in the world blue economic forum domain through an analytical hierarchy process. The prioritized SWOT factors are used in the formulation of strategies using the TOWS matrix. Regional and international competitive destinations; local competitors are developing a competitive festival world blue economic to attract tracks of similar profiles Indonesia Archipelago, Improve technology and science and education blue economic.